Arjan Kramer
Arjan KramerProgram Architect & CTA @ Salesforce
Digital Transformation lead | Program Architect Director | Salesforce Certified Technical Architect – CTA | Public speaker

In the 23 years that I’ve been active in IT, I worked my way from software engineer in MS .Net and Java, to a Principal Digital Transformation lead for Salesforce. Returning elements throughout my career are CRM & Online and integrating that into existing IT landscapes. In the last years I helped several multi-national companies like IKEA, ING Bank, Liberty Global, Rabobank, TDC, Canon and many more, to make their Digital vision and strategy reality and successful. My background with both technical as well as business experience, really transforming organizations, definitely helps me in being a trusted advisor to the executive leadership of the companies I work for. Making the right decisions in implementing Salesforce with customers and make them get the most out of Salesforce as soon as possible.

On a personal note as a daddy of 3 girls growing up I’m an ally of #WIT initiatives and seek to support initiatives by providing my experience and expertise to grow female leaders in digital and technology!.

Specialties: Public speaker | Digital Transformation | CRM | Customer Experience | Social | Digital Solution Architecture

Title : Customer centric Digital Transformation – empathy is imperative

Duration : 40 Minutes

Description : This session will help people understand the core of how to make Customer Centric Digital Transformation a success: empathy with your customers and your employees and making the interactions between them as frictionless as possible. Drawing from realworld examples and year long experience Trailblazers that join this session will be helped to make their own digital transformations successful!